With bold Peach and Ponchatoula Strawberry expressions, HardHide is stepping into the young but fast-growing flavored whiskey category. In this episode of People Behind The Brand, Beverage Trade Network sits down with John Eason, CEO and Founder of Sidewalk Spirits LLC, to talk about his latest venture—HardHide Whiskies. 

John shares the inspiration behind creating HardHide, what makes Louisiana’s Ponchatoula Strawberries so unique, and how his team is building meaningful partnerships across the supply chain to support farmers, distributors, and retailers alike This interview offers an inside look into how innovation, storytelling, and local sourcing can reshape the flavored whiskey landscape, while staying true to the craft.

About BTN People Behind The Brand 

People Behind The Brand is an initiative by Beverage Trade Network that highlights the vision, dedication, and craftsmanship behind the world’s leading wine, spirits, and beer brands. Through in-depth interviews, the series offers an inside look at the effort and expertise that go into producing high-quality beverages for the global market.