Influence of packaging on a Buyer's Mind
In this Episode of "Insights from Judges", Mathias talks about the Influence that packaging of wine has, in his decision-making as a sommelier and a wine chooser in one of London's finest restaurants.
For any wine brand to earn its place on a retailer’s shelf or a restaurant’s wine list - and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.