Over the past decade, tequila has transformed from a shot glass staple into one of the fastest-growing premium spirits categories in the United States. According to leading industry reports, tequila sales are outpacing vodka, whiskey, and rum—driven largely by consumer demand for high-quality, authentic expressions made from 100% blue agave.

What sets this new wave of growth apart is a shift toward additive-free tequila. Increasingly, U.S. consumers want spirits without sweeteners, flavoring agents, or coloring that mask shortcuts in production. Instead, they seek brands that highlight the natural character of agave, showcasing the terroir of Jalisco and the artistry of traditional methods. For distributors, this trend is clear: authenticity sells.

Nock Tequila: Rooted in Craft, Free of Additives

Nock Tequila & Mezcal exemplifies this movement toward purity and transparency. Every expression in its lineup is 100% additive-free, allowing the agave to shine through without interference.

What makes Nock Tequila distinctive is its commitment to blending tradition with precision. Agaves are carefully grown for at least six years in both the valleys and highlands of Jalisco, delivering a wide aromatic range that reflects the terroir of both regions. Production follows time-honored methods—slow cooking in autoclaves, natural organic fermentation, and double distillation—to yield spirits with depth, balance, and extraordinary smoothness.

The result is a portfolio that appeals to the modern tequila drinker while offering distributors a product line they can stand behind with confidence:

• Nock Tequila Blanco: Triple distilled for a soft, clean taste, with fresh notes of citrus, cut grass, and ripe agave.
• Nock Tequila Reposado: Rested in American white oak, this award-winning expression offers layers of salted caramel, citrus, and mountain flowers.
• Nock Tequila Añejo: Aged 18 months, full-bodied and complex, with flavors of dried fruit, vanilla, and chocolate.
• Nock Tequila Cristalino: Filtered through charcoal for elegance and clarity, combining the richness of an Añejo with the crisp profile of a Blanco.

Mezcal: Tradition in Every Drop

Alongside its tequila range, Nock’s mezcals provide an equally compelling story for the U.S. market. Crafted from mature espadín agaves, Nock Mezcal honors slow, artisanal processes that have defined mezcal for generations.

• Nock Mezcal Joven: Awarded Gold with a 95-point rating at the London Spirits Competition, this mezcal captures smoky, vegetal, and mineral notes.
• Nock Mezcal Añejo: Rich, smoky, and layered with botanicals and golden syrup, offering depth for sipping and pairing.

Why Distributors Are Taking Notice

The surge in additive-free spirits isn’t a passing fad—it’s a natural evolution in a premiumizing market. Just as craft beer, single-origin coffee, and natural wine reshaped their categories, additive-free tequila is setting new standards in agave. Consumers are willing to pay more for bottles that promise honesty and craftsmanship. For distributors, this creates a significant opportunity:

• Alignment with Market Trends: Authentic, additive-free tequila is what consumers are actively searching for.
• Portfolio Differentiation: Carrying Nock Tequila allows distributors to meet demand while standing apart from mass-market brands.
• Award-Winning Credibility: With accolades like Double Gold at the SIP Awards and recognition at the London Spirits Competition, Nock brings third-party validation to the table.

Partnering With Nock

Nock Tequila & Mezcal isn’t just another agave brand—it’s a partner for growth. By offering a range that blends Jalisco’s valley and highland agaves, respects tradition, and commits to transparency, Nock delivers both substance and story in every bottle.

For U.S. distributors seeking to capture the rising demand for additive-free tequila, Nock represents an authentic, proven, and premium addition to any portfolio.